the Brief #3

Cannes Lions members competition: the brief #3

MCo Creative participated in the Cannes Lions Members Competition: The Brief #3 in 2023. A rigorous opportunity to gain practice in developing a full 360 campaign for a non-profit organization. Through the Cannes Lions Members programme, we were partnered with 4 other groups, but with less than a week left our party quickly became one of two, MCo Creative and the incredible, kermandme. (Two creatives trying to develop strategy, account logistics, and more, is always an interesting sight to see!) Our work was judged by the client, New Zero World, and a few of the greats in the industry: Rupert McPetrie, Genie Gurnani, Carolina Mejia, and many others. We didn’t shortlist, but we did have a blast! Check out our submission project below.

THE BRIEF #3

New Zero World | global Warming

The ask Develop a 360 campaign that tackles the climate communication issue. Unify and ensure experts act on climate change now

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Creative partner: Kermit Mercado, kermandme.