Art Director @ FCB Health NY | Creative @ Avenue106
THE MELAGNOMES
Awareness campaign for Melanoma
Problem Melanoma is a serious form of skin cancer. We set out to raise awareness about the early warning signs and encourage New Yorkers to get screened
Inisght New Yorkers care about Melanoma, but they still want to enjoy their fun in the sun, especially after the long days of winter
Idea The Melagnomes: A group of Gnomes on a mission to educate New Yorkers on how to safely enjoy time in the sun
My role Jr Art Director. Winning concept. Campaign development from ideation to execution
Jason Kirshenblatt, ECD
Suzanne McGhee, CD Art
Omar Padron, CD Art
Saul Katz, CD Copy
Jacob Schum, CD Copy
Jody Kamen, Senior AD